Advertising is...

Advertising is... by Mayan Zer Aviv

Boys will be boys
- Men felt offended and harassed
- Very controversial

Nike - Crazy dream 
- minority groups
- celebrates para-olympics


Successful Brands:
- The content that allows the audience make a connection with that brand 
- They do this through the emotional , meaningful or entertaining story.
- Building of trust
- A social statement that you agree with
- Quality of the brand

There successful marketing strategies include:
- Multi platform - TV, poster, social media, bilboard, leaflet etc
- Engaging advert so that the audience purchases/watches
- brand deals